6 Essential Types of Business Tools for Your Fitness Coaching Business

Marketing Oct 29, 2020

To grow your fitness coaching business and enhance your online presence, you need to have sufficient online marketing tools and services that can help you achieve a successful position in the digital market.

We are here to tell you about 6 types business tools that are essential for your fitness coaching business:

Tools for the Website as a Platform

Having a business website is one of the most prominent things for your online coaching business. It helps in your business promotion, provides accessibility to your clients, builds credibility in the market, and increases brand awareness.

Your website will act as a virtual hub for your fitness coaching to provide and promote the health services and fitness content to a large number of audiences.

  • WordPress is the most popular tool and the most often used website platform worldwide. It is easy to adapt and flexible enough to fulfil the needs of its user. It offers diverse functions and layouts and comes with a free version. You can use various attractive themes and create a sales page, blog posts, landing pages, and design your website in your style.
  • Other tools you can use are Weebly, Duda, Squarespace and Webnode.

Social Media Tools

Social Media Channels help you to easily promote your fitness coaching online. They help you in extending your reach online. You can take advantage of commonly used social media channels to target and attract an audience towards your fitness business.

  • Hootsuite, Buffer, Edgar
    Facebook is the biggest social media network to connect with new clients. It offers you the ability to form pages, groups, or ads to advertise your business online. Use these online tools for Facebook to schedule and update your social media posts. This will help you in managing your time for other business purposes.
  • Planoly, Later, Iconosquare
    Instagram helps you in staying trendy and updated. You can organize marketing campaigns or run a contest to engage your clients in a more fun manner. Use these online tools to schedule posts and analyze data like post shares, likes, most liked posts.

Tools for Search Optimized Content

Search Engine Optimization is the most crucial component to increase the visibility of your fitness coaching business online. To make your content relevant, you need to fit accurate data with necessary details about your fitness coaching business. You need to focus on plugging your keywords perfectly in your content so that it can create an online presence.

  • Yoast SEO is a free online business tool to plugin with WordPress. It is easy to operate as you only have to fill in your keywords that you want to target on a page and follow the useful suggestions in the plugin.
  • Google Keyword Planner will help you research trendy keywords according to your topic. It gives you a clear idea of what potential readers are searching for and this way you can cater to your writing content.


Utilize Various Tools for Free Stock Images

You need to make your content more appealing to the audience. You can achieve this by attaching engaging and relevant images in your online content. Choose pictures that match your content and theme.

Create a high standard blog, website layout, and templates for your fitness coaching business using online graphic designing and photo editing tools. They will help you add a professional touch to your online marketing campaign.

  • Canva is one of the online photo editing tools by which you can design your pictures or make templates for your online business. The tool is easy to handle and best for creating professional designs.
  • Pexels and Unsplash are the best-suited sites for free stock images. They contain high-quality images and provides you variety of trendy options.
  • Shutterstock is a website for paid stock photos. It offers a wide range of images but at some cost.

Email Marketing Tools

E-mail marketing is a common practice to promote your fitness coaching services online to your clients. It helps you build relationships and allows clients to learn about your fitness business.

To grow your email list, you can use various email marketing tools that can help you collect email address of your clients and keep in touch with them so that you can send updates and details about your fitness coaching, newsletters for sign-ups or free rewards.

These online email tools will help you save time, study analytics about your members, arrange your inbox regularly, and add more professional touch to your online business that too at a low cost.

  • Autopilot
  • Convertkit
  • Aweber
  • Boomerang

Tools for Hosting Online Events

To spread your fitness coaching business online, you can organize online events such as webinars or workshops on fitness, live streams to answer FAQs or even online meetings.

There are plenty of online tools that can give you a helping hand in setting up these online events easily. You can make coaching calls, host workshops or set up one on one video calls with your clients to solve their queries.

Such online tools can also create landing/registration pages and are a much more accessible way to connect to a large audience with just a click.

  • Zoom is a popular option for online calls and meetings. You can schedule your meetings and make several people join in your online fitness event.
  • Google meet also provides you with the choice of connecting with your clients through video or audio calls and host online talks or workshops for your fitness coaching.


In Essence

These online business tools will help you create more professional and engaging content for your fitness coaching business. They will not only save you time but also keep you updated. This will ultimately attract more customers to your fitness coaching business and help you grow your business in the market.

Credits - Aayushi Vaish