The easiest and most efficient way to boost conversions for your business is through amazing copywriting.
Any kind of content you create to generate sales is known as copy. Usually, your copy is meant to attract readers and induce them to take the desired action.
In case you're worried about how to write an engaging copy if you're not a professional writer, we have compiled 8 copywriting tips to boost conversions for your business:
Understand Your Audience
The very first step in copywriting is to appropriately define your audience and understand their thought process. To define your audience, try to create various personas based on various demographic and psychological traits.
Based on your personas, you can aware yourself of your audience's likes, dislikes, needs and wants. You'll be able to know their pain points which will help you understand how you can convert them and induce them into purchasing from you.
You can be a great writer but if you don’t know how your audience thinks, you won't be able to write an amazing copy.
On the other hand, you may not even be a professional writer but if you define your audience accurately and understand their thought process, your copy will be very effective.
Set Engaging Headlines
According to a Nielsen Norman Group study, “users often leave web pages in 10-20 seconds, but pages with a clear value proposition can hold people’s attention for much longer…”
Hence, your copy headline should clearly show what you're providing in your copy and what benefits your readers will be receiving from it.
Here are some tips for writing actionable headlines:
- Include your target keywords in the headline for SEO
- Be direct and show in your headline what the reader will gain from the copy
- Use action words in your headline
- Keep your headline short and concise
Adding images to your copy can help in attracting people to your content and thus, boosting conversions. If your copy has no images, the readers will get bored within the first few seconds and will close the tab without paying much attention to what you're trying to deliver.
Add various images to your copy such as images of happy customers, graphs, charts and infographics, etc. to make your content more visually appealing. This will make your content presentable to the readers and increase their engagement.
Their increased engagement will lead to more purchases and conversions.
Keep Your Copy Simple and Concise
People usually spend just 15-20 seconds on your website. You need to come directly to the point and convey your message straight to get their attention and increase their engagement on your copy.
To get people interested in your service, you need to provide exactly what you have mentioned in your title as that is the main reason for which people open your webpage from the search results.
But you won't be able to accomplish this by running around the bush and writing about one thing again and again. Reduce the redundancy in your writing, keep it concise and to the point and at the same time, to show respect to your audience's time.
Here are some ways you can make your content simple and concise:
- Try to avoid unnecessary adverbs
- Use short sentences wherever possible
- Don't repeat one message in a different way
Provide Quantifiable Facts where Required
Providing quantifiable data doesn't mean to fill your copy with just numbers, charts and graphs to convince people to purchase from you.
Data and other statistics take away the energy and the personal touch from your copy which is necessary to build that personal connection with your reader.
While it is important to share such data, you should be using it to support your content instead of making your content dependent on such data.
Make it Readable
Another insight from a study by Nielsen Norman Group found that 79% of readers only skim through content while only 16% read every word. People get uncomfortable easily when they see a lot of text crammed together and don't read your copy with full attention.
To increase engagement and boost conversions, you need to make sure that people can easily read your copy and that they don't feel uncomfortable or uneasy every time they open any of your copy.
Here are some tips to follow to make your copy readable:
- Use short sentences
- Give breaks between paragraphs and keep them short
- Use bullet points wherever possible
- Maintain a lot of white space
- Avoid any technical jargon
Make it Conversational
To increase engagement and boost conversions, try to make your copy more personal, approachable and friendly. It will help in building a connection with the audience and will induce them to trust you more.
To make your copy personal, make it conversational by using words such as "you" and "your" a lot more. This will make the reader feel like you're talking to them.
"Here are 9 copywriting tips that we have found to help you boost conversions for your business"
Use Clear CTAs
You can write the best copy but it won't matter if you don't direct your readers to the action you want them to take. Use clear Call-to-Actions to showcase the next steps.
If you use vague CTAs, the readers will remain clueless as to what they'll get when they click on it.
Hence, Give clarity of what clicking on a specific Call-to-Action will do.
- "Join Our Facebook Group"
- "Subscribe to Our Weekly Newsletter"
- "Book a Free Consultation Now"
Here are some real examples showcasing a good use of CTAs:
- Apple Music:
While we covered the above 8 copywriting tips to boost your conversions, here's something extra for you.
Make sure to educate your audience about the benefits of your services instead of features. Show them how and why it will help them instead of what it does. When your audience feel that their problems are being solved, they'll choose your services as their go-to solution.
We hope these tips will help you with creating an amazing copy that increases your online engagement and boost conversions for your business.