7 Ways on How to Retain Your Coaching Clients

Marketing Nov 23, 2020

Client Retention is one of the major marketing strategies that allows you to increase the number of repeat customers and increase profitability for each existing customer. If you want to establish your coaching business, you must take care of your coaching clients, they are your most invaluable asset.

Retaining your coaching clients allows you to extract more value from your existing customer base. No matter what kind of service you are providing, focusing on client retention can go a long way.

Here are 7 effective ways that you should try to make the best of existing customers:

Show Your Clients They Are Valuable to You

Your coaching clients would want to repeat business with you when you make them feel valued. One of the things that you can do is give them special attention. Giving extra attention to existing clients and focusing on them builds trust and incites a feeling of belonging in them.

What you can do,

  • Give special offers and discounts to existing clients when they bring new clients via referrals
  • If you launch a service or merchandise, make it available to existing clients before new ones
  • Send handwritten notes or personal messages with every purchase.

For example:

You can make your products only available to your mailing list customers a day before it is officially launched.

Provide Personalised Services

Everyone likes a service that is only for them. Sending personalised emails and reminders will help you stay connected to your coaching clients on a personal front and make them feel that they are a part of your business.

Some tips to follow:

  • Set a timetable or routine of sending reminder emails or messages and make sure they address the clients, with a few surprise emails occasionally.
  • Identify your clients needs and make your services flexible.
  • Do not overdo it, you should not look desperate no matter what. No one likes a clingy service provider.

For example:

You can change the activity session/schedule according to the to-do list of your clients and study what works best for them. Remember not to go overboard and mess up your own schedule.

Focus on Adding Value For Your Coaching Clients

One way to retain your coaching clients is by adding value. By adding value, we mean providing them additional information that a coach would not share.

  • Share related articles and blogs with your clients you feel they may find helpful.
  • Share audiobooks and podcasts that can be you or someone you follow, so that they can best utilise their commute.
  • You can also share referrals with them for other services, like maybe a lawyer or a bakery.

Celebrate Your Coaching Clients' Successes

Celebrations instil attachment. You need to celebrate small successes of your coaching clients. Share their journey, share their accomplishments. This will encourage them to work hard and even recommend you to their peers.

What you can do:

  • Use Instagram to share the fat to fit journey of your clients and tag them.
  • Build a Facebook Community and ask your clients to share their story with each other.
  • Reward your clients when they accomplish a goal.

For example, if you are a business coach you can share the success stories of your clients on your Instagram page or even mention their testimonials in your website.

Feedback and Customer Surveys

Getting customer feedback regularly and with occasional surveys, you can understand your clients’ needs clearly and can work on that.

Ask your coaching clients to give you feedback after every session and make notes. Work on the areas your clients think you need to work on. Remember, at the end of the day, your clients are going to remember how you made them feel.

For example, if you are a health coach, remind your previous coaching clients by catching up and finding how their heath is. Even if they do not need your services any longer, you may leave a lasting impression on them, and they may end up referring you to their friends and family.

Create a Loyalty Program

Creating a loyalty program helps make long-term customers and boosts revenue. Giving rewards makes them feel valued and inspires them to repeat purchases. Building strong relationships with your coaching clients makes sure that they stay loyal to you and maybe treat you as a family member.

A loyalty program helps you build customer relationships and helps you stand out from competitors. Apart from boosting revenue, a loyalty program will help you increase customer retention level and increase awareness.

For example, if you are a yoga coach or own a yoga studio, you can go through this blog for a detailed explanation of 5 Loyalty Program Benefits for your Yoga Studio.


Attention, Interest, Desire, Action

Pay attention to your coaching clients’ pain points. Work with them, for them. This will make them feel at home because you are giving personal attention to them

Find out their interests. What your clients do in their free time, what makes them happy and then try to include those aspects while sending them emails or messages.

Make sure you know what your client desires in the long run, what are his expectations from you, and what can be done to achieve that.

Now that you know what your client desires make an action plan. Plan out what are the areas that you need to work on so that your clients will want to repeat business with you.

Following this formula, you can make sure you pick up minute details about your clients and that helps you make your service more personalised.

Wrapping Up

Client retention is cheaper than client acquisition. Having a loyal customer base is more profitable in any scenario.  Following these 7 ways, you can make sure you increase your coaching clients' lifetime value and build an amazing relationship with your coaching clients.

Credits - Nikita Gupta